11/28/08

The Park at MOA -'Carol of the Elves'


This is the second commercial: Holidays spot for 'The Park at the Mall of America' that featured 'the biggest gingerbread house in the world' they built for the X-mas event of the mall.
Elf designs were also developed as billboards as well as merchandise products: T-shirts and totes. It was really cool to see Jackie (with a big mitten) smiling at us in a big billboard while we drove the freeways in Minnesota.

Movie clip
YELLOWSHED website under animation
no fat clips! (direct link to the movie)

Credits:
Director/Designer: Todd Hemker
Art Director/Lead Designer: Soyeon Kim
Lead Animators: Todd Hemker & Soyeon Kim
Assistant Animator: Jaejung Ahn
Music and Sound Designer: Echo Boys
Production Studio: Reelworks

Festivals:
2006 Minnesota Electronic Theatre
2008 Anim'est (Bucharest, Romania)
2008 Holland Animation Festival (Utrecht, The Netherlands)
2009 Tehran International Animation Festival (Tehran, Iran)
2010 Citrus Cel Animation Film Festival (Jacksonville, FL, US)

Articles:
AWN: 'Building Character' -article about the character license

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