9/13/09

Frito Lays Ad campaign won an AWARD!




Frito Lays Ad campaign that Soyeon worked on as an illustrator, was recognized among 8,000+ entries as one of winners in this year's American Graphic Design Awards, promoted by Graphic Design USA Magazine.

Soyeon illustrated all individual elements: 4 chips, 7 dips. The Marketing Arm put the final layouts together with their witty words, based on the concept of 'Cart Talkers', which were displayed inside the shopping carts in grocery markets nationwide.
I couldn't find a grocery market nearby that carried the illustrations, but art director, Leonard Santos kindly sent me some pics from a store in Texas!
More illustration samples can be viewed here:

Credits:
Client: Frito Lays Dips
Agency: The Marketing Arm (Dallas, Texas)
Creative Director: Chris Bohlin
Copywriter: Matt Christensen
Art Director: Leonard Santos
Illustrator: Soyeon Kim

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